Identity & Culture

For us, innovation is not defined only by the latest technology. This is not Shaza. Ours is an innovation in hospitality. A new approach. A revolution. In how we make our guests feel. How we say salaam and welcome. How we offer our drinks. How we have redefined the spa. How we’ve transformed old traditions for a modern world. And how, despite it all, we have remained true to who we are. A proud citizen of the East.

We are about sharing and offering experiences that create impact. That linger in the collective memory of our guests even long after they have left. We want to forge connections between cultures that celebrate rather than revere. An experience, we believe, that can only be achieved through our employees. This is why every single member our staff is so elaborately schooled in our core training philosophy: GRIP.

Generosity. We believe our hospitable nature should be reflected in everything we do.
Respect. We recognise and value individuals around the globe in all their beautiful diversity.
Innovation. We know to look ahead in order to develop new ideas, drive progress and act differently.
Pride. We are proud of our heritage and therefore enthusiastic to be part of an organisation we believe will leave its mark on the region and beyond.