Positioning

Our world

Shaza is a brand new hotel chain in every sense of the word. A brand new interpretation of Eastern culture. A brand new interpretation not only of Eastern hospitality, but hospitality itself. Shaza is a five star contemporary breath of fresh air in the face of stereotyped Eastern aesthetic. Our world is not a world filled with Eastern nostalgia. Past glories and past icons. We are a celebration of the present. A 21st century East that respects the past, but does not live in it. For us, it is not to look to the past for glory, but to create new glories and new reasons to be proud in the here and now.